How to write a website redesign brief that gets better results
The essential business, audience, content and technical decisions to settle before design begins.
Start with the business change
A redesign brief should explain what needs to improve in the business—not only how the new website should look. Define the audience, the most valuable customer actions, the current friction and the decision the new experience must support.
Inventory content before layouts
List the pages and materials that already exist, identify what remains accurate, and assign an owner to missing content. A beautiful interface cannot rescue unclear or unavailable information.
State the functional truth
Document integrations, forms, languages, content-management needs, analytics, access requirements and internal workflows early.
Turn the idea into an accountable plan
Begin with a review of the current experience, then rank decisions by customer and business impact. Give every action an owner, a date and a useful measure so improvement does not remain a general ambition.nnTest changes at a sensible scale, watch the result and expand what proves useful. This reduces risk and makes digital investment easier to understand.
When specialist support is useful
Bring specialists in early when the project crosses platforms or languages, requires integrations or content migration, or could affect established search visibility. Early technical and content decisions usually cost less than correcting avoidable problems after launch.