Protecting technical SEO during a website redesign
A launch checklist for structure, redirects, metadata and measurement when the old website is replaced.
A launch checklist for structure, redirects, metadata and measurement when the old website is replaced.
Map the old information architecture
Export existing URLs, identify valuable pages and document how each one will be retained, consolidated or redirected.
Monitor the transition
Check redirects, crawl errors, index coverage, analytics and important search journeys immediately after release.
Turn the idea into an accountable plan
Begin with a review of the current experience, then rank decisions by customer and business impact. Give every action an owner, a date and a useful measure so improvement does not remain a general ambition.nnTest changes at a sensible scale, watch the result and expand what proves useful. This reduces risk and makes digital investment easier to understand.
When specialist support is useful
Bring specialists in early when the project crosses platforms or languages, requires integrations or content migration, or could affect established search visibility. Early technical and content decisions usually cost less than correcting avoidable problems after launch.